BrightFarms promotes Abby to the previous position of Chief Commercial Officer, as the company is preparing for a tenfold rapid expansion-Perishable News

2021-12-13 16:48:09 By : Ms. Chelsea Chan

Irvington, New York — BrightFarms, the nation’s leading indoor leafy vegetable grower, announced that Abby Prior has been promoted to Chief Commercial Officer within the company. She will lead the newly formed commercial team, which is the integration of the company's sales and marketing teams. The new structure will enable BrightFarms to grow rapidly in the next five years and expand its growth capacity tenfold, reaching two-thirds of the U.S. population by 2025.

Formerly senior vice president of sales and marketing, and worked at BrightFarms for more than 6 years, responsible for business development, sales and marketing roles. She introduced the greenhouse planting model to some of BrightFarms' earliest retail partners. As the team has developed and fulfilled its promises over the years, these partners are still the company's most loyal customers. Prior represents the next generation of industry leaders and was recently appointed as the Director of Marketing and Marketing Industry Expertise of the International Fresh Produce Association.

BrightFarms CEO Steve Pratt said: "As we work hard to expand our national footprint and expand our influence in the current market, there is no better person than Abby to lead us there." "She Will play a key role in accelerating growth with our important partners, going beyond and ensuring that their needs are met at every step of the process, from greenhouses to shelves to people’s refrigerators."

When implementing a first-class store program and unparalleled customer service, the commercial team will put the retailer relationship at the center of everything they do, helping to educate grocery shoppers about the benefits of BrightFarms' fresher, tastier, and longer-lasting salad vegetables . A new structure has been adopted for sales, which separates daily sales operations from strategy. BrightFarms has promoted Matt DiNitto to Vice President of Sales Operations and Regional Accounts, and Suzy Dollak to Vice President of Sales Strategy and National Accounts, who will lead these departments respectively. The team consists of a total of 16 sales and marketing professionals and is expected to continue to grow in the coming year.

BrightFarms leads the indoor farming industry in terms of retail availability. Recently, as lēf Farms' Northeast customer portfolio has increased, the number of stores has reached 4,000. The Greenhouse in New Hampshire was acquired in June 2021, marking BrightFarms' entry into Whole Foods, Hannaford and Shaws. A 2-acre expansion is currently underway, and plans are to turn the facility into a 14-acre hub in New England. The lēf team was welcomed, and all 20 employees continued to work in various positions at BrightFarms, including the commercial team.

As Cox Enterprises joined after acquiring BrightFarms in August, the company is preparing to continue its expansion in the United States. In the next five years alone, the planting area under greenhouse glass will increase from 16 acres to 180 acres.

For more information about BrightFarms and its fresh produce, please visit www.brightfarms.com.

BrightFarms is a leading supplier of locally grown packaged salads, providing consumers across the country with the freshest, most delicious, and most responsibly grown products. BrightFarms operates hydroponic greenhouse farms in the communities it serves, thereby eliminating time, distance and costs in the food supply chain. BrightFarms' planting methods are a model for the future of scalable and sustainable local agriculture, using much less energy, land and water than agriculture grown in long-distance fields. Forbes ranks BrightFarms as one of the "100 most consumer-centric companies" and Fast Company ranks BrightFarms as "one of the world's 50 most innovative companies" and "the 10 most innovative companies in the food industry" One of the company. BrightFarms was acquired by Cox Enterprises in 2021. For more information, please visit www.brightfarms.com.

Ray Wowryk of Nature Fresh Farms receives OPMA's Lifetime Achievement Award

The LGMA program in Arizona and California meets and exceeds the FDA's proposed water use regulations

Bowery will use the funds to continue to expand its network of smart indoor farms across the United States, further accelerate its technological leadership, support ongoing research and product innovation efforts, bring crops other than leafy vegetables to the market, and recruit top talents To meet the surge in demand from consumers and retail for their reliable supply of pesticide-free protected products. …

BrightFarms, a leading supplier of locally grown salads in supermarkets, is pleased to announce that Brian Jenny has joined the company as Vice President of Sales. Jenny will oversee existing retail accounts and lead business development while the company continues to grow rapidly. …

Agricultural technology leader AppHarvest announced that it has sent 2,500 pounds of steak tomatoes harvested for the first time this week to God's Food Bank, which will distribute them to those in need. …

© Copyright 2021 | Phoenix Media Network | All Rights Reserved | Terms of Service | Privacy Policy