According to Buzz Sierke of Gothic Arch Greenhouses, the correct greenhouse structure can differentiate IGC from its big competition.
BS: Over the years, the "garden center" has evolved from the typical small community sources of seasonal vegetables, annual transplants, and ornamental shrubs grown in greenhouses. Today's structure should be regarded as the "profit center" of the enterprise. The more attractive and larger the greenhouse, the longer the time customers spend shopping, resulting in a larger average purchase volume, thereby bringing more profits to the garden center owner.
BS: The owner of the garden center can do several important things to improve the efficiency of the greenhouse. The most important thing is to ensure that its design has an attractive appearance and appearance that complements the other buildings in the garden center. Fascinating entrances, impressive landscapes and signage, displayed internal layouts, expanded product portfolios and effective lighting are all key to the success of retail.
BS: As a leader for more than 70 years, Gothic Arch Greenhouses has a unique understanding of the various elements of this dynamic industry. Our portfolio includes a wide variety of projects, from entry-level backyard enthusiasts to vocational education systems, wholesale commercial products, plant and flower growers, and vibrant retailers. This kind of practical experience tells us that we need to listen to the opinions of customers well. Extensive discussions with all parties involved in the greenhouse project, from project initiation and planning to implementation and installation, are the keys to our success.
BS: Think outside the box, be creative and pay attention to the local and global trends of the retail garden center stores. Priority to participate in one or two major trade shows each year. Two outstanding organizations hosting major conferences are the AmericanHort Cultivate exhibition in Columbus, Ohio and the IGC exhibition in Chicago. These are great programs that provide opportunities to visit other successful garden centers, compare notes, share knowledge and discuss possibilities with other professionals.
BS: What sets us apart is the strength and experience gained from serving this amazing industry as a manufacturer and distributor for more than 70 years. We are aligned with many domestic and international alliance companies. This allows us to provide a wider selection of greenhouses, equipment and supplies at an affordable cost. Our greenhouse products cover a wide range of applications in all areas of the market: from entry-level household hobby departments to high-end glass greenhouses, economical drainage-connected polymembrane covering structures, huge free span fabric structures, institutions and research-level facilities, of course There are also customized "profit center" retail greenhouse fences. Another unique advantage that sets us apart is that we focus on design-build customization for projects that require more "hands-on" interaction. When needed, our experienced consultants will provide on-site inspections to ensure that every aspect of your project is suitable for your specific needs. Therefore, if you are thinking about future projects, please visit our website, view our products on www.GothicArchGreenhouses.com, and call toll-free 800-531-4769 to discuss with one of our friendly people, knowledgeable expert. We look forward to the pleasure of working with you, and sincerely appreciate the opportunity to serve you.
More information: www.gothicarchgreenhouses.com
Bulbs may be known for being easy to grow, but Ben Langeveld of Dutch Bulbs says retailers must encourage the "impulse buying" factor to promote bulb sales.
BL: Very important! Everything is important: the correct variety, graphics on the packaging, location in the store, and eye-catching POPs and signs. A large percentage of light bulbs are purchased impulsively, so they must be placed in a prominent position.
BL: We participated in and sponsored the Dig, Drop, Done event (www.digdropdone.com), which provided retailers with ideas on how to promote bulb sales and cross-selling techniques. The garden center that sells the most bulbs is very proactive in advertising, giving customers a reason to stop. Keeping in touch with your customer base through traditional advertising and social media can make a huge difference. Your customers don't know what you sell unless you let them know what you offer. The slogan "Autumn is for planting" is very effective when selling or promoting autumn bulbs. Reminding people of when to plant seems unnecessary until they come in and ask when the tulips are blooming in the neighbor's yard in April.
BL: In most parts of the United States, anti-deer bulbs have become indispensable, and we have expanded the range of options to meet this demand. We have seen a substantial increase in the sales of spring onions because they perform well in all regions and are also resistant to deer. Our BLENDS OF BEAUTY® bulb series is also very popular, so you don't have to worry about finding out which varieties can be used well. Provide excellent combinations so that hesitant gardeners can purchase easily and confidently. Inspiring customers with new ideas is the key to impulse and extra sales.
BL: For retailers, the timing of selling autumn bulbs and the autumn festival are perfect. For a large number of our customers, the mom and pumpkin season seems to be getting bigger every year, which is the perfect way to cross-commodity bulbs. Plant bulbs in the same hole with your mother, allowing you to enjoy two seasons. For gardeners, planting bulbs in the fall allows you to look forward to and enjoy the first color of spring in the yard after the long winter.
More information: www.netherlandbulb.com
A unique solution for growing healthier food, preventing plant stress and increasing yield.
SUPERthrive® embodies the originality of the United States. For more than 70 years, our non-toxic food-grade products have become loyal supporters and have maintained a unique position in the lawn and garden center industry. SUPERthrive provides a unique kelp vitamin solution that can nourish plants, produce healthier and more nutritious food, prevent and treat plant stress, and increase yield.
SUPERthrive started in a three-car garage in 1939 and experienced a wonderful journey that few products can match-all thanks to the creativity and enthusiasm of its founder, Dr. John Thomson.
Dr. Thomson studied biochemistry at the University of Southern California, where he was fascinated by the new discoveries of biochemical processes that contribute to plant development. These discoveries inspired Dr. Thomson to create a product dedicated to plant health. In 1940, his invention won the World Expo Science and Industry Gold Medal.
As a true veteran salesman, Dr. Thomson spread the news of SUPERthrive trips to nurseries among nurseries. He values customer feedback and has collected thousands of handwritten and typed recommendations in 6 years... long before online reviews were born! Today, we are proud to continue the legacy of Dr. Thomson, and are also pleased to receive more than a thousand unsolicited 5-star reviews online.
Dr. Thomson’s proprietary vitamin formula contains a proprietary blend of kelp, vitamin B1 and other beneficial ingredients. Vitamin formula supplemented with SUPERthrive helps plants to perform optimally. To learn more about how SUPERthrive can serve you, please visit our website.
How to make full use of the sun-shading structure in the retail garden center to make full use of its sales environment.
Competition in all areas of the green industry is heating up, and you need all the advantages you can find. An inspiring shopping environment is that big boxes are not designed to provide. Through its facility design and dynamic merchandise layout, the independent garden center can create excitement and inspire customers. The outdoor retail environment brings challenges and opportunities. One such challenge is Sun, which beats products, customers, and employees. A shading structure can be introduced in almost any garden center, helping to beautify, define the space and improve the experience for shoppers and team members. Now that you have decided to make these improvements and add some shadow areas, where do you go? Haiku Shade is famous for its movable shading devices, providing a variety of high-quality, attractive and versatile structures. If you want to create a large shadow area or define a smaller space, Haiku Shade can provide a well-designed and constructed solution. All Haiku Shade products are produced in the United States and work closely with garden center owners and employees to determine the most appropriate and cost-effective design and layout. Because garden centers and retail nurseries come in various shapes and sizes, one size is not suitable for every project. In this case, Haiku Shade's design team used many years of experience to create site-specific solutions. Haiku Shade can discuss your projects and goals at any time. You can find information about its shading structure, auxiliary structure, sign hardware and retail display device by visiting HAIKUSHADE.COM or calling 317-402-8400.
More information: www.haikushade.com
Dr. Earth offers the highest quality organic products without compromise-this is why the company's slogan is "The Root of Organic Integrity".
Milo Shammas and his company Dr. Earth are no strangers to the success of organic gardening. As the "godfather" of probiotic soil, he was the first to produce organic pre-packaged soil inoculated with live microorganisms. This unique method revolutionized the organic, pre-packaged soil and fertilizer market, and caused many imitators to try to follow suit. In 2004, Shammas realized that microorganisms in pre-packaged soil are easily damaged under extreme temperature conditions. When the soil is transported or stored at very hot or very cold temperatures, damage usually occurs. To solve this problem, Shammas applied for a patent for his ProMoisture Hydrate (derived from aloe vera). He found that by using the extract of the inner pieces of aloe vera, he could protect the living microorganisms in the pre-packaged soil from extreme temperatures. This once again revolutionized the organic, pre-packaged soil industry. In short, if the pre-packaged soil does not contain ProMoisture Hydrate, it will not protect the microorganisms from extremely hot or cold temperatures. ProMoisture Hydrate is just an example, it shows how Dr. Earth can provide the highest quality organic products without compromise. The company's slogan is "The Root of Organic Integrity" for a reason. All Dr. Earth's products are derived from the highest quality organic ingredients, absolutely free of genetically modified organisms, and are certified for organic production.
As mentioned earlier, Milo Shammas is an inventor and currently holds four patents, one of which is for his ProMoisture Hydrate. He is a problem solver and likes to challenge himself to find innovative solutions to difficult problems. As the CEO of Dr. Earth, Shammas has proven to be a businessman, but it is his creative aspect that drives him and gives him goals. No wonder his love of reading and writing, as well as his passion for healing the earth, inspired his desire to become a writer and publisher. In addition to serving as CEO, inventor, publisher, and writer, Milo Shamas is also an activist. He has been using his power to solve practical problems that are not usually within the scope of organic fertilizer companies. The sad fact that many people in the world do not have access to clean water is a real concern for Shammas, which is why he personally supports the Leonardo DiCaprio Foundation. Milo Shammas is the kind of person who takes the problem of world hunger seriously; a problem he can and is willing to help solve. Shammas doesn't just dream big, he makes big things happen. Shamas is motivated to make the most of his unique opportunities to make major changes in our world, and he did so for the advancement of all the inhabitants of the planet. Shammas' new website miloshammas.com will become a central hub for those interested in pursuing an organic lifestyle and/or participating through activism and learning more about his personal pursuits.
Many great scientists, philosophers and activists understand the importance of restoring the health of the earth. The damage we caused to the earth was originally out of ignorance, but this is not an excuse to continue destroying our planet. We can no longer deny that chemical fertilizers and chemical pesticides are causing real damage to the fragile ecosystem in our environment. We can no longer ignore the fact that many people in the world do not have access to food or clean water. The time has come for a change. Mahatma Gandhi said: "Be the change you want to see in the world." One of the easiest ways to make real major changes immediately is to build an organic garden. From providing you and your family with fresh organic produce to gaining more knowledge about living soils, the benefits of this seemingly trivial adventure are many. Milo Shammas' book "Home-Growed Food" can help gardeners of all skill levels practice organic gardening techniques and reap all the benefits provided by an organic lifestyle. In a world where not everyone fully understands the importance of Hippocrates’ famous saying "Let food be your medicine and medicine be your food", the book "Native Food" stands out as our future truth, integrity and A beacon of true hope.
Visit MiloShammas.com for more details, or call Cedar House Press 707-446-1419 directly.
For more information: www.miloshammas.com